tag:blogger.com,1999:blog-68649670041472116472024-03-13T04:47:11.688-07:00Marker TechnologyThe advantages and disadvantages of QR Codes and Augmented RealityShona Hepperhttp://www.blogger.com/profile/17556371326218404262noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6864967004147211647.post-41418651758834541102011-11-09T04:09:00.000-08:002011-11-09T04:09:36.117-08:00QR Codes set to be short lived?<a href="http://gu.com/p/338ta" target="_blank">http://gu.com/p/338ta</a>Shona Hepperhttp://www.blogger.com/profile/17556371326218404262noreply@blogger.com0tag:blogger.com,1999:blog-6864967004147211647.post-55646909670372021322011-11-08T14:59:00.000-08:002011-11-08T14:59:08.627-08:00Introducing QR Codes<div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt;">QR Codes, more formally known as Quick Response Codes, are interactive markers which can be used to link to a wide range of things including websites, images, videos etc. </span></span></div><div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt;"><br />
</span></span></div><div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt;">People can then scan these codes using a QR Code Reader (free to download) on their smartphone (e.g. IPhone, Android) which will automatically interpret the reading from the marker and send t</span><span class="Apple-style-span" style="font-size: 16px;">he user through to the content.</span></span></div><div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span class="Apple-style-span" style="font-size: 16px;"><br />
</span></span></div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt; text-align: left;">The main use</span><span style="font-size: 12pt; text-align: left; vertical-align: baseline;"> of QR Codes is for advertising and is becoming increasingly popular for companies.</span></span><br />
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<span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><span style="font-size: 12pt; text-align: left; vertical-align: baseline;">More examples of what the QR codes could link to are: </span></span><br />
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<div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"><span style="color: #f3a276; font-size: x-small; font-weight: bold; text-indent: -36px;"><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></span></div><div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"></div><ul><li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">A text message</span></li>
<li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">A photo gallery</span></li>
<li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Web page</span></li>
<li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Virtual business card</span></li>
<li><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Video or music file</span></li>
</ul><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">What does everyone think about QR codes? Are they useful? Are they easy to use? </span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;"><br />
</span></div><div><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Lets get some good discussions going...</span></div><br />
<div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"></div><div style="direction: ltr; language: en-GB; margin-bottom: 0pt; margin-left: 0in; margin-top: 0pt; mso-line-break-override: none; punctuation-wrap: hanging; text-align: left; unicode-bidi: embed; word-break: normal;"></div>Shona Hepperhttp://www.blogger.com/profile/17556371326218404262noreply@blogger.com3tag:blogger.com,1999:blog-6864967004147211647.post-60472343623781953712011-11-08T07:53:00.000-08:002011-11-08T07:53:04.371-08:00<span class="Apple-style-span" style="font-family: Verdana, sans-serif;">Spot the use of Marker Technology in this advert! </span><br />
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<a href="http://www.youtube.com/watch?v=aieMMXK-PUk" target="_blank">http://www.youtube.com/watch?v=aieMMXK-PUk</a>Shona Hepperhttp://www.blogger.com/profile/17556371326218404262noreply@blogger.com0tag:blogger.com,1999:blog-6864967004147211647.post-43004374790617451072011-11-08T07:08:00.000-08:002011-11-08T07:41:48.372-08:00Let's get going...<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I am completely new to this whole blogging thing....so here goes!</span></b><br />
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">I am looking into the area of Marker Technology, with a focus mainly on QR codes and Augmented Reality. </span></b><br />
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<b><span class="Apple-style-span" style="font-family: Verdana, sans-serif;">With no previous knowledge surrounding this topic I have had great fun researching into what Marker Technology is all about. But, to get started I am interested in finding out what you all know about Marker Technology...Anything at all! Be as basic or as in depth as you like!</span></b>Shona Hepperhttp://www.blogger.com/profile/17556371326218404262noreply@blogger.com1